A Bit About Us

Black Bear Creative is an award-winning marketing and creative team providing the perfect balance of strategy, creative and delivery

We are passionate about fostering relationships. We promote two-way conversations between charities and supporters; businesses and consumers using intelligent, data-led communications to develop more personal and engaging relationships.


Featured Work

Corporate Brochure

Birmingham Children’s Hospital

  • Creative,
  • Copy,
  • Design,
  • Photography,
  • Print,
  • Fundraising Consultancy,
  • Brochure

Legacy Survey

National Deaf Children’s Society

  • Creative,
  • Copy,
  • Design,
  • Direct Mail,
  • Print,
  • Fundraising Consultancy

Legacy Programme

Livability

  • Creative,
  • Copy,
  • Design,
  • Direct Mail,
  • Planning,
  • Strategy,
  • Integrated Campaign,
  • Legacy Proposition Development,
  • Audience Research,
  • Legacy Materials,
  • Enquirer Pack,
  • Fulfilment Pack

Fundraising Brand & Guidelines

Birmingham Children’s Hospital

  • Copy,
  • Design,
  • Photography,
  • Brand Development,
  • Visual Identity,
  • Verbal Identity,
  • Templates

Christmas Campaign Identity and Direct Mail

Samaritans

  • Creative,
  • Copy,
  • Design,
  • Brand Development,
  • Visual Identity,
  • Planning,
  • Strategy,
  • Integrated Campaign,
  • Cash Direct Mail

Lottery Branding and Collateral

Samaritans

  • Creative,
  • Copy,
  • Design,
  • Brand Development,
  • Visual Identity,
  • Strategy,
  • Integrated Campaign,
  • Leaflet,
  • Exhibition Stand,
  • Presenter

Cash Appeal

University of Reading

  • Creative,
  • Copy,
  • Design,
  • Planning,
  • Strategy,
  • Cash Direct Mail,
  • Data Analysis,
  • Fundraising Consultancy

Legacy Proposition and Collateral

Terrence Higgins Trust

  • Creative,
  • Copy,
  • Design,
  • Direct Mail,
  • Print,
  • Planning,
  • Strategy,
  • Integrated Campaign,
  • Legacy Proposition Development,
  • Audience Research,
  • Legacy Materials,
  • Enquirer Pack,
  • Fulfilment Pack

Cancer Centre Appeal

University of Southampton

  • Creative,
  • Copy,
  • Design,
  • Planning,
  • Strategy,
  • Cash Direct Mail,
  • Data Analysis,
  • Fundraising Consultancy

Magazine Design

Samaritans

  • Creative,
  • Design,
  • Visual Identity,
  • Newsletter

Cash Appeals

Livability

  • Creative,
  • Copy,
  • Design,
  • Cash Direct Mail,
  • Fundraising Consultancy

Legacy Campaign

King’s College London

  • Creative,
  • Copy,
  • Design,
  • Direct Mail,
  • Print,
  • Planning,
  • Strategy,
  • Integrated Campaign,
  • Legacy Proposition Development,
  • Audience Research,
  • Legacy Materials,
  • Enquirer Pack,
  • Fulfilment Pack

Impact Report, Film & GDPR Communications

Ramblers

  • Creative,
  • Copy,
  • Design,
  • Planning,
  • Strategy,
  • Data Analysis,
  • Fundraising Consultancy,
  • Scriptwriting,
  • Film Production

Welcome Pack

Birmingham Children’s Hospital

  • Creative,
  • Copy,
  • Design,
  • Photography,
  • Direct Mail,
  • Print

Fundraising Collateral

Birmingham Children’s Hospital

  • Creative,
  • Copy,
  • Design,
  • Photography,
  • Direct Mail,
  • Print

Festival of Winter Walks Identity and Collateral

Ramblers

  • Copy,
  • Design,
  • Planning,
  • Strategy,
  • Integrated Campaign,
  • Scriptwriting,
  • Storyboard Development,
  • Media Planning,
  • Campaign Identity,
  • Film Production

Helipad Appeal

King’s College Hospital

  • Creative,
  • Copy,
  • Design,
  • Photography,
  • Planning,
  • Strategy,
  • Cash Direct Mail,
  • Fundraising Consultancy,
  • Community Fundraising

Our Services

Working within the infrastructure of Paragon Customer Communications we offer a flexible solution rooted in over 25 years’ experience.

You can be sure that the combination of our team’s imagination and experience in delivering creative solutions is a successful one. We will target and deliver the right message, at the right time, to the right person, with impactful and engaging creative.

c Creative

We have an award-winning team who offer insight-led copy and design. That’s what gets results. We also get excited by new ideas though, so we’ll come with fresh thinking that may be a bit different from what you’ve seen before but will always be rooted in good technique, testing and behavioural principles.

f Fundraising

It’s what we know and love. From direct mail appeals to fundraising events. From legacy giving to contact preferences. From acquisition to loyalty and major donor programmes. We can help you create responsive communications based on years of experience and our commitment to understanding your cause, needs and audience.

s Strategy

We love it when a plan comes together. We offer one-off campaign plans including targeting, segmentation, media planning and buying, supporter journeys and creative strategy through to annual fundraising and communications plans encompassing all areas of your programme from top-level objectives to day-to-day activity plans.

a Audience

You want to give your audience more of what they care about, so we put audience insight at the heart of our work – whether that’s data analysis and segmentation of your database, market research, surveys, campaign reviews or just plain talking to people face-to-face.

i Integrated

We understand how to put together the best channel mix across digital, film, print, outdoor, press or direct mail to reach your target audience with the right message, at the right time and in the right place; making the most of your budget and opportunity.

b Brand

A brand is much more than just a logo. So we take the time to understand your audience’s perceptions of your brand and your mission, vision and values before we even think about creating a verbal or visual identity. Of course we can do that too, but we build the right foundations first.


Company We Keep

Relationships mean a lot to us. We’re proud that we’ve worked in partnership with many of our clients for years.

From large household names to smaller local charities, we’ve continued to deliver exciting new propositions, insightful campaign strategies and hard-working creative executions.