We created a new master style for the Samaritans quarterly newsletter that’s printed for volunteers, staff and branches; providing news from around the branch network, updates on events and appeals, information on resources and materials available and inspiring content relating to volunteers’ stories and experiences.
The overall look of the newsletter was a bit dated though and wasn’t really doing justice to the quality of the content, so Samaritans appointed us to revamp the style to make it more engaging for their internal audiences.
We started by creating a new master style – using the core Samaritans brand but introducing elements such as a colour theme for each edition, e.g. blue for summer and green for spring so that while the overall layout and style was the same for each edition, we could bring a bit more interest and differentiation too.
We made the magazine look more like a lifestyle magazine than a corporate newsletter – having a large image on the front cover with contents down the side and incorporating full-page features inside the magazine, again with high quality photography and a strong design aesthetic.
Using some graphical touches added a bit of fun but, overall, we wanted to produce a magazine that had the look and feel of a high-quality publication that was worthy of the incredibly hard work that staff, volunteers and branches undertake for Samaritans.
We have continued to design each new quarterly magazine for Samaritans since the re-design and love receiving the brief to work on these publications on a regular basis.