King’s College Hospital

Helipad Capital Appeal: Time is Life

Creation of the overarching campaign identity ‘Time is Life’ and appeal materials for the King’s College Hospital capital appeal to build a helipad on top of their Major Trauma Unit. The campaign targeted existing supporters and staff and encouraged the wider local community to engage in the fundraising activities and support the appeal.

The Story

Our brief was to come up with a fundraising campaign that would help raise £5.8m to build a new helipad. We created the overarching appeal identity that simply and effectively summarised the need for the helipad: Time is Life. Then, we applied it to a suite of awareness and fundraising collateral to raise the campaign’s profile within the hospital and local area and encourage people to donate.

This included re-branding existing fundraising activities such as a coffee morning renamed as ‘Bake Time’ and an abseiling event renamed ‘Hang Time’, using staff from the hospital as models.

We also created two highly targeted direct mail packs across the 12-month period of the campaign – smashing our targets and achieving a whopping 18.83% response rate and an average gift of around £130 across both appeals.